The phenomenal folks at the MIT Media Lab are doing all sorts of interesting cool stuff in the arena of digital, internet and interface interactivity. As a person who is keenly interested in information architecture and simplifying interfaces, I am astounded by the scope of the Physical Language Workshop (PLW).
The PLW interface feels almost like a highly malleable digital interface made of post-it notes. Which gives the information presented an almost physical like form, because you are moving and sorting through stuff almost or as close to like you do in the physical world. I am envisioning the possibilities of this when we work spread out across continents, sharing information and posting those cool colorful post-it notes on to the screen to share with colleagues across the world. Seamlessly brainstorming and sticking opinions and adding notes. Absolutely fantastic!!
Within the PLW project, Openbrand is an ongoing experiment towards making online advertising a two-way conversation. The next phase of consumer engagement and immediate feedback of their sentiments toward the brand. I just can't wait.