Brian Eno has yet again done what he does best. That is being an alchemist who analyzes and understands the fluid underpinnings of technology and art. He has delighted us with his wonderful alchemy of audio ambience. This time around, he has created the subliminally trippy collection of constantly evolving paintings, created with light. And it's not just one painting, it's 77 million paintings slowly blending into each other on one canvass - your computer screen.
Eno's idea stems from his belief that television is basically just light beamed to us from a screen. The stuff we watch on TV are actually an interplay of lights that are color processed and coordinated through the picture tube. His light paintings are about manipulating those light bulbs to beam beautiful moving images fused with a background music. Watch it to believe it.
Moreover from a great branding perspective, it is with the help of the Apple tools that he was able to pull this off. As mentioned in the crossover promotional piece on the Apple site. The Apple site also showcases some other collaborations (worth checking out) it has done with some of the most cutting edge agencies of our time. Like the creative blitzkrieg of W+K Tokyo Lab or the superlatively insane but brilliant work of CP+B to drive the point about the maneuverability of the latest VW Rabbit. The success of Apple is I guess in how it knows it's core audience and how it associates with them and helps them to showcase their work.