If you are ice cream fan, Ben & Jerry's allows you to play around and create your own flavor on their website. Another little example of how brands can connect to their fans and let them have some fun.
Being a Ben & Jerry fan myself, I sure kicked some free time playing around and creating my own flavor with good-old vanilla, some honeycomb bits, caramel swirl and macademia nuts and what-not. (bring out the real kid in you!!)
Best part is you get to name it like how Dave Matthews Band and Phish and Stephen Colbert got to do it for real.
Embrace the Singapore Bling!!