The Mallorcan brand 'Camper' means 'peasant' in Catalan and its roots are firmly planted in rural Spanish soil. In the brand book titled 'Imagination Can Change The World', which details the company's history, the brand's ethos is also explained thus:
"We have learnt to adapt ourselves to the rhythms of nature and to show the utmost respect for its teachings. To agreat extent, this idea explains our way of walking through life. Very close to earth. With both feet firmly on the ground."
Perfectly apt for a brand whose slogan is "Walk. Don't Run."